Latest Schwarzkopf Professional News

NEW Featured Products:
OSiS Upload Volume Cream

Volumized diffusing, blow-drying and natural drying

Benefits:
• instant lightweight volume
• medium style control
• conditioning effect
• natural shine with silk-like touch

Style Agents:
Glycerine and Panthenol add moisture, condition and smooth the hair.
Light film formers provide medium conditioned style control.

Application:
• Apply a small amount to damp hair
• Blow-dry or leave to dry naturally
• Can also be used on dry hair for extra smooth style separation


OSiS Marsh Mellow

Molding Paste

Creative Styles with:
• thick marshmallow consistency
• strong control & separation with dry texture
• re-moldable, extreme sculpting & style alteration
• water soluble for easy rinsing
• contains beeswax, glycerol and emulsifiers for extreme definition and dry texture effect

Application:
• work well into dry hair then rake, twist, scrunch or pull into shape

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IGORA Viviance 1.9%

Developer Lotion

Key Points:
• color refreshing mid-lengths and ends
• tonal refreshing after chemical texturizing services
• toning pre-lightened or highlighted hair
• great for coloring fine textured hair
• true tone-on-tone color results

SIZE: 1L/33.8 fl. oz.

IGORA Viviance 4%

Developer Lotion

Key Points:
• maximum coverage of resistent white hair
• coloring dark natural levels (level 4 and below)
• achieve intense, vibrant fashion tones on dark natural levels

SIZE: 1L/33.8 fl. oz.

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Steel BLONDES & Frosty BROWNS –

the new COOL PURITY Shades.

Experience the new IGORA Viviance shades that let you create modern cool color results. Great for eliminating unwanted warmth!

• New IGORA Viviance 5-12
• New IGORA Viviance 7-12
• New IGORA Viviance 8-12

The coolest shades create reflections and shadows that shimmer through seasonal style. The trend, Cool Purity, meets the market demand for pared-down, muted color results as seen more and more throughout the fashion world. These modern tones enforce an understated but high impact image.

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The IGORA Viviance Educator

Schwarzkopf Professional’s unique 24 hour a day in-salon tutor. The IGORA Vivivance Educator helps you in effortless formulation.

• Brief, easy-to-use glossary offering basic and advanced areas of interest
• Simply select the target color and the Viviance Educator will guide you to the perfect color result. It’s that easy!
• A reference guide for all valued IGORA Viviance users
• Provides security and control for the new IGORA Viviance user
• A training tool for new colorists, assistants and “color shy” stylists

Click here for more information.

Trends

Essential Looks Spirit Collection

ESSENTIAL LOOKS from Schwarzkopf Professional brings you the Spirit Collection, distilled into four NEW visual moods for spring/summer 2008. These looks capture the essence of the season - defining the spirit of our times, creating a cultural snapshot and presenting a story book of style. Each season, a handpicked team of hair professionals immerses themselves in the fashion weeks of London, Paris, Milan and New York and emerge inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the coming season.

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