Essential Looks Pure Collection
spring/summer 2010
| The ESSENTIAL LOOKS team for Spring/Summer 2010 was led by Schwarzkopf Professional Global Ambassador Tom Kroboth, who says: "This season hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone’s wardrobe. There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles." |
Essential Looks is presented in four fashion moods:
Sensual and romantic, this season sees florals, frills and lace combining with tumbling chiffons and silks, and displays of statement underwear for a look that’s flirty and nostalgic. Evoking a dreamy sensation, hair is full of sexy volume and texture. Femininity and romance is maintained with soft shapes, while deep tones of wine-red, copper and rich brown keep the feeling plush, nocturnal and candlelit. This is the stuff dreams are made of.
Modern sportswear is combining with 60s futurism for body-conscious clothing. Sportswear fabrics like neoprene, nylon and mesh allow for easy movement, while flashes of cyber color add a space-age vibe. In hair, clever styles and cuts are designed to express motion, with undercuts, strong shapes, and styling flexibility. Black forms the color basis, offset with avatar reds, oranges and blues. Strong colors are used to create shine and evoke artificial sportswear fabrics. Fun and futuristic, these are styles to take you forward.
Fashion is working a cool, slouchy casual look for spring/summer. Anti-establisment denims are slashed and stained, and teamed with mismatched layering such as loose t-shirts hacked off at the midriff. Hair is intentionally unkempt, with moshpit-friendly styles that are designed to be easy. An abundance of texture and soft shapes add a rock edge, in combination with a suitably cool color palette of sable blondes and light browns. Experimental color techniques make these styles strong, yet soft and commercial. Get ready to rock out.
This season sees sensual, glamorous clothing that’s destroyed and given a punk edge. Beautiful dresses and fabrics are burnt, torn and ravaged, while soft draping takes on a bondage finish. In hair, styles are long and layered or graduated, with undercuts and untamed curls creating movement and volume, redolent of grown-out Mohicans. Hair colors are kept strong, with a glossy finish adding the requisite luxury touch. These looks are writing their own rules.
Cool and clean with a luxury finish, military garments are being given a sexy edge. Battleworn jackets, t-shirts and skirts are embellished, deconstructed and slashed to the thigh, while strong lines are reinforced with a palette of khaki, dust and dirt. Hair is similarly authoritarian, with unisex styles that bear straight lines and strong shapes. Boyish cuts on men and women feature internal layering, short contours and soft undercuts. Uniform-inspired color sees matt greens, blues and greys set within a black base. Looks worth enlisting for.
Feel inspired? Find your local Schwarzkopf Professional store: Link to store finder
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