Essential Looks is a celebration of the creativity and passion that exists within our industry.
Driven by trend research, a time proven and reliable indicator for forecasting fashion,
Essential Looks has become the standard in creative education, synonymous for presenting
tomorrow’s looks, styles and trends today.

Our goal is to inspire you, by creating seasonal hair collections linked to product usage,
via step by step videos, books and training seminars.

Our industry is part of a dynamic and constantly changing fashion world. Hair cuts, colors
and products are clearly linked to fashion and trends which in turn evolve from the
international catwalks. It’s from these catwalks and fashion shows that we take inspiration for
our bi-annual fashion and trend forecasts to deliver inspirational but accessible style trends.